About Chokas Media
Discover the story behind India's fastest-growing regional entertainment platform.
Lalit Goel
Founder & Visionary
With over three decades of experience in media and content creation, Lalit Goel began his entrepreneurial journey in 1992, building multiple successful entertainment brands across India's regional markets. His deep understanding of diverse audiences and regional cultures established a powerful presence across Hindi, Bhojpuri, Haryanvi, Rajasthani, and Nepali entertainment.
In 2022-2023, recognizing the strength of consolidation, he merged all his brands under one umbrella — Chokas Media Private Limited — creating a unified powerhouse operating 800+ channels with 50M+ subscribers. His strategic vision of bringing diverse entertainment entities together under a single roof has set the benchmark for the entire regional entertainment industry.
Today, Lalit continues to spearhead innovation in distribution, production, and audience engagement across all Chokas Media platforms.
Vision, Mission & Values
Our Vision
To become the world's leading platform for Asian regional entertainment, celebrating linguistic diversity and empowering creators from every corner of the subcontinent.
Our Mission
Create, distribute, and monetize premium regional content while fostering a thriving ecosystem for artists, producers, and audiences across India and beyond.
Core Values
Authenticity, Quality, Innovation, Artist Empowerment, and Community First. Every decision reflects our commitment to these principles.
Our Journey
The Beginning
Lalit Goel entered the regional entertainment industry, launching his first entertainment brand with a passion for authentic storytelling and a deep understanding of India's diverse cultural landscape.
Building Multiple Brands
Over the years, built and scaled multiple successful entertainment brands across regional music, film production, and distribution. Established deep roots in Hindi, Bhojpuri, and other regional markets with a vast network of artists, producers, and distributors.
Digital Transformation
Recognized the digital revolution early and began transitioning content to online platforms. Launched dedicated YouTube channels for regional content, pioneering digital distribution across multiple brands.
Rapid Digital Expansion
Scaled to 800+ active YouTube channels and surpassed 50M+ collective subscribers across multiple brands. Built a massive library of 50K+ music videos and 500+ movies. Partnered with major OTT platforms.
One Umbrella — Chokas Media
Merged all entertainment brands under one unified entity — Chokas Media Private Limited. Consolidated operations, talent, and content to create a single powerhouse driving India's regional entertainment revolution.
Global Recognition
Operating as a unified force with over three decades of legacy. Expanding international distribution across Asia while continuing innovation in content production, artist partnerships, and audience engagement.
In-House Production Excellence
We own and operate state-of-the-art production facilities with world-class equipment, experienced crews, and creative direction.
Music Video Production
Full-service production from pre-production to post-production. High-definition cinematography, creative direction, and post-production color grading.
50K+ videos producedFilm & Series Production
Original filmmaking across multiple genres. 500+ complete films with professional production values and theatrical quality output.
500+ productionsPost-Production Studio
Cutting-edge editing, color correction, sound design, and visual effects. Multi-language support with cultural authenticity in execution.
Full-stack capabilitiesLeadership & Team
Lalit Goel
Founder & CEO
Visionary leader with 30+ years in entertainment & digital media. Drives strategic direction and business growth across all platforms.
Phool Kumar
Head of Content Acquisition
Leads content acquisition strategy across all languages, building a library of 50K+ music videos and 500+ movies through key industry partnerships.
Suraj Snehi
Head of Distribution
Manages distribution across 800+ YouTube channels and multiple platforms, ensuring maximum reach and audience engagement across all regions.
Pooja Singh
Head of Accounts
Oversees financial operations and accounting, ensuring smooth business management and fiscal responsibility across all verticals.
50+ Content Uploaders & Managers
A dedicated team of content professionals who manage day-to-day content operations, uploads, and execution across all platforms and languages.
Join Our Growing Community
Whether you're an artist, advertiser, or media partner, we're excited to collaborate. Let's create the future of regional entertainment together.
Get In Touch